Underneath each portfolio item, you’ll notice the specific project types (App Design, Branding, etc). This represents the type of work he did on the particular project. If a reader is trying to find more icon design examples from Jonny, they can easily do that by clicking on the project type.
Project tags can be used in a similar fashion. For example, you could use the project type to define the type of work you did on a project or the specific photography technique you used (“App Design” for example). The project tag can be used to identify the client that the work was for or the outlet where it was published.